Turning multi-million dollar listings into content people actually stop and watch.
Every caption is written differently for each platform — what works on LinkedIn doesn’t work on TikTok. The tone is sophisticated and aspirational without losing the personal touch that makes Suzi’s brand so memorable.
Working directly with the DaileybytheSea videographer to make sure the written story and the visual story always land together. Listing videos become content that people share, not just scroll past.
Launched a market-insights blog covering topics buyers and sellers in coastal OC are actually searching for. Each post feeds back into social, creating a content flywheel that keeps compounding.
Geo-targeted hashtags, hyper-local searchable terms, and platform-specific keyword strategies that get these listings found organically — not just by followers, but by the right people.
Repositioning a national childcare brand as Newport Beach’s most trusted name in family care — and its most magnetic place to work.
Positioned Jovie of Newport Beach as the lead conference & business-event childcare partner in Orange County — facilitating on-site care for large-scale retreats of 150+ families and turning corporate events into family-inclusive experiences.
Cultivated a “Personalized Luxury” narrative that shifted Jovie from service provider to lifestyle partner — the essential resource for high-net-worth families seeking 24/7 support, vacation care, and long-term nanny placements.
Repositioned the nanny role as a respected, long-term career — not a “babysitting job.” A human-centric TikTok strategy reached the Gen Z demographic and showcased Jovie as a top-tier employer offering stability and professional growth.
Built a mix of B2B, B2C, and organic partnerships — 3 local hotels, corporate companies, and an influencer collaboration — to stabilize revenue and protect brand equity in the luxury Newport Beach market.
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